The final Rock River Farm logo: rooted firmly in natural grace and creative spirit.
One of my most popular Instagram stories to date, this photo of my flower sketches garnered hundreds of views and tons of interest in my work.
Final logo with website—always good to have a couple iterations, for a myriad of uses.
By deciding to make our final logo black and white, we let the vibrant colors of Rock River Farm’s stunning bouquets and cut flowers shine.
When Shailah asked me what I thought about including her father’s handwriting in their logo, I couldn’t hold back my excitement. There are few things that can add more of a personal touch than hand-lettered typography from a special someone.
Though I had to slightly skew his writing to allow for better readability and clarity, I can’t believe how perfectly it captured the homegrown spirit and passion of Rock River Farm.