The final Grand Traverse Salad Co. logo translates easily to signage, menus, and marketing materials.
A hand-drawn salad bowl, featuring grape tomatoes, sliced cucumbers, spinach, kale, and…either beets or salmon, depending on your diet.
“Something sketchy,” John wrote, describing his ideal salad bowl. “More leaves flowing out of the bowl.”
My original logo idea sketches. Apparently, I was quite stuck on those carrots.
We went through quite a few revisions before finally landing on that perfect one! …Which would actually be Option 2, in this case.