I had been following Rock River Farm on social media and at the Marquette Farmers Market for a couple years, when owner Shailah Bunce reached out to me on Instagram to inquire about logo design.
As someone with arms full of floral tattoos and a real affinity for plant life—my living room is slowly turning into a jungle—I felt like heART in hand DESIGN and Rock River Farm were a match made in designer/client heaven.
Shailah requested hand-drawn illustrations with elements of linocuts/block printing, as well as a clear and concise simplicity. Seriously inspired by their gorgeous bouquets, I drew and digitized several flower illustrations to use in their logo design. Then I paired Shailah’s father’s actual handwriting with a classic, yet contemporary serif font…dreamy.
John Sheil, owner of Grand Traverse Salad Co., had no idea who he’d hire to complete his new business’ logo when he posted an ad on Craigslist of Northern Michigan in early 2019. After my friend shared the link with me, knowing I had recently been taking on more freelance clients (and of my deep, deep love of leafy greens,) I dropped him an introductory email and waited for a response.
After he viewed my portfolio and we talked logistics, we really hit it off and I was hired to create the logo for his brand new sandwich, soup, and salad restaurant in Traverse City, MI.
Sage and terra cotta were his palette of preference and John really wanted to incorporate an illustrated element as well.
A long standing Marquette business, HOTplate Pottery & Art Studio came under new ownership during the winter of 2017. Having recently helped form the Marquette Artist Collective with new owner and current MQT AC president, Melissa Sprouse, she asked me to redesign their logo and update their website. I was super excited to help modernize their branding and create cohesive marketing elements for future use.
Though I loved learning HTML coding to customize my Neopets’ pages when I was 12, I figured I’d work smarter not harder when designing HOTplate’s website. I installed the incredible DiviBuilder on Wordpress to create a responsive touchstone for HOTplate customers looking to book a party or find out when the next special class will occur.
Start the Cycle is a local non-profit that mentors youth through mountain biking. Co-founder Laura MacDonald visited the sign company to chat with me about a new logo and trailer wrap design. She needed a logo update that modernized the brand and translated well to t-shirt/jersey design and promotional use.
Using a bike wheel to illustrate movement and, well, cycles, I played with their existing color palette of gold and blue (thriftiness is key for a non-profit.) Tire tread and arrows create exciting flow on the trailer wrap and are perfect design elements for banners and signage.
Sasquatch Wood Designs is an up and coming woodworking company. A large, burly man himself, founder Matt Couture wanted an illustrative logo that not only incited laughter but also was clear and easy to read. Supporting small businesses is incredibly important to me (um ahem, hello, hi!) so when Matt offered to trade a gorgeous handmade table for a logo design, I jumped on the chance.
I love being able to utilize my illustrative chops in logo designs—especially when it adds such an obvious playfulness.
Miners Falls Mini Golf sat abandoned for a several years before being re-opened in 2016. The new owners approached the sign company for their help and I had the pleasure of creating their new logo.
I feel like I always get these awesome opportunities to design super fun and playful logos…this one wasn’t any different! You can’t help but smile while designing for a mini golf course that offers ice cream flights.
Call me old fashioned but boy howdy do I enjoy some quality print work! Designing posters for art exhibits and touring bands, as well as working with local non-profits and social activism groups to to create event posters is one of my favorite avenues of design.
Trying to catch the eye of a passerby is just one aspect of making an effective poster. Somehow, you also have to emulate the experience the event-goer will have, if they attend.
And I love a challenge.
To the right is a small collection of selected poster designs I’ve completed over the course of the past few years.
Once upon a time, in a yoga class at Northern Michigan University in 2016, I was talking to the instructor (my dear sister,) about designing something at work. Stretching on the mat next to mine, another yoga practitioner overheard and asked for my business card—she was the VP of 529 Books, a national publishing company.
Lisa Cerasoli and I became fast friends and I’ve been designing book covers, promotional posters and flyers, social media graphics, and numerous other marketing materials for her and her authors for the past three years.
One of the reasons I became a graphic designer was in the hopes of being able to work with other creatives. Designing award winning book covers for best-selling authors is a definite perk!